January 27, 2023: we have decided to end the Jämä brand. The nature of surplus materials always made it difficult to maintain the selection of products, and consistency was a struggle. At some point, we realized that the hit products Luhka and Blanket Shirt themselves were far stronger than the parent brand, and our efforts to make Särmä more sustainable have brought it to a point where these Jämä products actually fit nicely under that umbrella.
As military history shows, don't get into a war on two fronts if you can help it. To focus our efforts better, we're pulling the plug on Jämä but the two most popular garments, the Luhka and Blanket Shirt, become Särmä items. Small-batch projects from surplus materials are possible in the future and will be Särmä as well.
Särmä Blanket Shirt Särmä Luhka Show Jämä productsJämä products are designed by us at Varusteleka. As our Finnish suppliers don't have large minimum order quantities, we are able to execute wild experiments! The designs integrate available surplus materials, user preferences and practicality.
Jämä fabrics are exclusively surplus: factory rejects, surplus products that sold poorly, or leftovers from productions that weren't big enough for another complete batch. The available materials are the guide of what we do and how many of them we're able to produce. This makes the ideation and design fun and challenging and the results are unique without exception. At the same time, we give a new life to materials that would otherwise be thrown in a waste dump.
All Jämä products are manufactured in Finland, most often by small sub-contractors. We used to do everything in-house but these days our sewing shop is the design headquarters and prototype chamber. Everything with a Jämä-label attached is made by hand in small batches because of the practical limitations of material availability. As a very delightful side-effect, you don't come across the same clothes and gear in the street too often.
As you're reading this, some items may be sold out or we have released new ones. For up-to-date info on all things Jämä, check out the dedicated product category!
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