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About us

About us

Varusteleka (try saying [Where's the liquor?] and you are halfway there) is a military and outdoors store from Finland. We have a walk-in store in Helsinki and we serve online customers worldwide . What does this Varusteleka mean? Varusteleka is obviously Finnish and it loosely translates to "Gearhammer". The name is a combination of the words "varuste", which means equipment or gear, and "leka" which means a sledgehammer, or a bottle of booze in slang.

The company was established in 2003 and has become the biggest army store in Europe. Our crew has over 70 professional members, and our turnout in 2022 was 23.13 Million €.

Not only do we have thousands of interesting items, but we spend a lot of time of describing them accurately. As a natural result of having experience with this stuff and a mission to do things right, we created our own brands.

Customers will be attended to even after the purchase, that's how good our service is. We take pride in our skill and experience: you will have hard time finding a better military gear store than Varusteleka.

Mission

  1. We support the good guys. For the neutral, it would suffice that no more evil enters the world. Those on the side of the good make efforts to increase the good in the world. Source: Strategy 2025-2027

Modus operandi

  1. Take bold action
  2. Do so you can be proud
  3. Share knowledge and experiences
  4. Full ownership

Vision

  1. Total world domination
  2. Be a pathfinder
  3. Be internationally known
  4. Be a good company that is profitable and growing


Company info

Founded in 2003. Situated in Finland. Owned by His Majesty, Valtteri Lindholm. CEO Jari Laine. Varusteleka's address is Hankasuontie 11 A, 00390 Helsinki, Finland. All our functions are located in the same premises. Business ID: 2082907-8. EU VAT number: FI20829078. NCAGE: AB30G.

In 2018, we handled and shipped 259,213 orders to 83 countries.

  1. Varusteleka Profit Report 2022
  2. Varusteleka Profit Report 2020
  3. Varusteleka Profit Report 2019
  4. Varusteleka Profit Report 2018


The history of Varusteleka

Go and check out the history of Varusteleka from the 20 years of Varusteleka -page! We have listed a few milestones through the years both in good and in a few controversies, too.