Hyvien puolella
Our promise “Hyvien puolella” could be translated as “for good”. For the Neutral, it’s enough that no more evil enters the world; the Good ones strive to make the world a better place.
We believe that the fight against evil is always worth fighting. This we do by:
- Helping our customers succeed
- Equipping the good guys with the best gear
- Collaborating with other organizations and businesses that are on the side of good
- Minimizing the environmental harm caused by our business and operating openly and sustainably in everything we do
- Taking good care of our crew
- Doing things our own, authentic way, having fun at work, and bringing more laughter & goodwill into the world!
We are the rogue ones, equipping the Good Guys with gear forged in the North.
Varusteleka is the biggest and best in Europe
Varusteleka is a military clothing and gear brand and retailer from Finland. We have a walk-in store in Helsinki and serve online customers worldwide. In addition to our awesome products, we are known for fast deliveries, excellent customer service, and brutally honest yet funny advertising.
The company was founded in 2003, and like a snowball effect, it grew to become the biggest military retail store in Europe. Our crew consists of over 70 professionals, and in 2023, our turnover was €20.4 million. That year, we shipped 926,496 products to 91 countries. Check out our most popular items in 2023.
WTF does this Varusteleka mean?
Varusteleka is obviously Finnish, and it loosely translates to "Gear hammer". Yes, it is quite special even in Finnish. The name is a combination of the words "varuste", which means equipment or gear, and "leka", which means a sledgehammer (or a bottle of booze).
