Varusteleka's Midsummer Bingo

Varusteleka's Midsummer Bingo

Take part in the Midsummer Bingo and win a gift card! The Midsummer Bingo serves as a reminder that drowning is no joke, and that even small actions can go a long way toward preventing drowning accidents.

The bingo form is now closed for the Midsummer of 2026.

The jury has spoken: 2 people drowned in Finland during Midsummer 2026 between Friday and Sunday. This is 2 too many, so let’s aim for that zero next year! Of course, this number might still change if new information surfaces, but this is the number we’re using for the Midsummer Bingo.

The 250 € gift card goes to Krystian W. The consolation prizes, 20 tins of Scho-Ka-Kola, will go to Kimmo R. and Kimmo K. Winners will be contacted via email, so if this is your name, keep an eye on your inbox!

Congratulations to all winners, and be safe out there!

On Midsummer most Finns head to their lakeshore summer houses. While Finns enjoy spending time with their family and friends on this national holiday, there is a gloomier side to the story as well: This is often the weekend that the largest number of drownings are recorded in Finland.

Drowning is a serious matter!

Guessing how many people drown during Midsummer is a traditional pastime at Finnish workplaces. And yes, that's how we are in this happiest country in the world. Our bingo is here to gently remind us all that we can greatly reduce the risk of drowning with our actions.

Just a few tips: Keep your head in the game, limit your liquor consumption to the minimum, take a friend with you when you go swimming, and wear a life vest while on a boat. Don't be a statistic! In Midsummer 2025 only 1 drowning was reported, which was pretty well done. But still very sad. The number has been going down for decades, and we can get it to zero if we really try.

Weather forecast for Finnish Midsummer 2026

Some kind of weather with a chance of snow, heavy rains, or even serious summer heat. The only way to know for sure is to spend the midsummer outdoors and then you'll know. So be prepared for anything and everything!

Bingo Prizes

To motivate us all not to drown, our main prize, a Varusteleka gift card, is more valuable the fewer people drown. The main prize is raffled off between the participants who get the number of drownings right. Starting from 500 € if no one drowns, and decreasing as follows:

Number of drowned people: Prize
0 persons 500 € gift card
1 person 350 € gift card
2 persons 250 € gift card
3 persons 200 € gift card
4 persons 150 € gift card
5 persons 100 € gift card
More than 5 persons 50 € gift card


We will also raffle off consolation prizes: a big bunch of Scho-Ka-Kola chocolate for a couple of lucky losers.

Rules

  • Fill in the form with your name and contact information, and guess the number of people drowning in Finland during Midsummer this year (Fri-Sun).
  • The participation form will close at 4 p.m. (UTC +3), on June 18, 2026. You may participate only once!
  • We will check the number of drowned people from the most reliable Finnish yellow press newspaper, Iltalehti, on the following Tuesday, June 23.
  • The main prize (gift card) will be raffled off on Tuesday, June 23 among those who guessed the number of drownings right. If there are no right answers, the winner will be randomly picked from all the participants and rewarded with a € 100 gift card. The additional prizes will be raffled among all the participants. The winners will be contacted through e-mail after the raffle.
  • The first name and the first letter of the last name of the winners may be published on Varuseleka's website, social media, and newsletter.
  • You are allowed to save people from drowning in Finland, but it's strictly forbidden to try to influence the number by drowning yourself or other people. If the winner has drowned in Finland or is suspected of drowning someone in Finland, we'll select another winner. Drowning yourself or others in another country does not affect the outcome.