“We saw you online! Great to finally see you in person!” – we heard that at least a dozen times between March 27–29. We can say it straight: we really appreciate the interest you showed us! Euro Target Show 2026 was the first event of this kind in Poland for Varusteleka and our Polish team – and definitely not the last.
We won’t bore you with another trade show recap, but we’d like to share a few observations. It turns out that, just as the Prussian strategist Helmuth von Moltke said, “No plan survives contact with the enemy.” We were ready for a lot – but you still managed to surprise us!
Our layering system, which we talk about quite loudly, naturally attracted a lot of attention. Most visitors focused especially on the base layer – our Level 1 merino mesh – and, interestingly, also on Level 5 anoraks and suits. The latter were particularly popular among hunters. A quick reminder: Merino base layers are suitable for year-round use, not just winter!
It was also a real pleasure to welcome true professionals to our booth. Being able to discuss real-world challenges with people responsible for the safety of our country is incredibly valuable to us. Thank you for your service and dedication!
Probably the biggest surprise was the endless number of fans of Finnish M05 camouflage in its summer variant! Not just airsoft players, hunters, and shooters – but also genuine forest people. To be honest, everyone on our team has been a fan of this pattern for years, but we didn’t expect this level of interest!
Not long ago, we were reading comments saying that “there’s no winter in Poland” – and then, surprise! You showed a lot of interest in winter and snow camouflage clothing and gear. Maybe the last season did show its winter side after all, covering the country in snow? Or maybe you just liked our M05 Snow because it’s genuinely a great-looking pattern? Or both? You’ll have to decide for yourselves.
Our everyday clothing and gear line passed through many of your hands. Particular interest was drawn by our wool shirts and Merino Hoodie, especially among hunters and bushcraft enthusiasts. Shooters, aside from belts and vests, also paid attention to Tactical Jeans, which, thanks to their higher rise, make everyday carry more comfortable.
Once again, thank you for all the visits, every cup of coffee shared, and every conversation! Thanks to old friends and every new face we met. See you in the next chapter – at shooting matches, in the forest, in the mountains, at trade shows!
Text: Szymon “Ocet” Olszewski
Photos: Joanna Chętnicka – Pixture Studio